// wiki de performance marketing
El playbook de PPC.
- // glossary →
- definiciones
- // playbook →
- cuando el rojo se vuelve verde
- // finding →
- lo que detectan las auditorías
100 artículos · EN / UK
// 01
Glosario
Definiciones que puedes enlazar en tus reportes.
// 02
Playbooks de problemas
Qué hacer cuando el dashboard se pone en rojo.
- PMax campaign-level negative keywords playbook google ads
- Enhanced Conversions unification (June 2026) — audit playbook playbook google ads
- AI Overviews & AI Mode impact on paid search — audit playbook playbook google ads
- Server-side GTM for Google Ads — diagnostic playbook playbook google ads
- Performance Max channel performance timeline — reading the April 2025 transparency report playbook google ads
- GA4 conversions imported into Google Ads — double-count diagnostic playbook playbook google ads
// 03
Hallazgos de auditoría
Soluciones reales que Whitead Audit detecta en las cuentas.
- Fix: Performance Max limited by budget hallazgo google ads
- Fix: Check whether a portfolio bid strategy is eligible here hallazgo google ads
- Fix: Performance Max Final URL Expansion unrestricted hallazgo google ads
- Fix: Performance Max search terms report not reviewed on a weekly cadence hallazgo google ads
- Fix: Too many Performance Max campaigns competing for the same conversions hallazgo google ads
- Fix: Add the PMax channel performance report to your weekly review hallazgo google ads
- Fix: PMax campaign-level negatives not seeded hallazgo google ads
- Fix: PMax campaign budget swings are destabilising learning hallazgo google ads
- Fix: Enable PMax brand exclusions hallazgo google ads
- Fix: Consolidate fragmented Performance Max asset groups hallazgo google ads
- Fix: Daily budget change greater than 20% detected (Smart Bidding learning reset) hallazgo google ads
- Fix: tCPA or tROAS target changed by more than 15% in the last 7 days hallazgo google ads
- Fix: Bid strategy or target changed while the campaign was still in Smart Bidding Learning hallazgo google ads
- Fix: Target ROAS running without real conversion value tracking hallazgo google ads
- Fix: Target Impression Share strategy throttled by a low max CPC cap hallazgo google ads
- Fix: Target CPA switched on before the campaign had enough signal to learn hallazgo google ads
- Fix: Search campaigns over-split — fragmented Smart Bidding signal hallazgo google ads
- Fix: Long headlines (90-char) slots not filled hallazgo google ads
- Fix: Responsive Search Ad has fewer than 8 headlines hallazgo google ads
- Fix: Responsive Search Ads with fewer than 4 descriptions hallazgo google ads
- Fix: Sitelinks, callouts, and snippets attached only at ad-group level hallazgo google ads
- Fix: Campaign stuck in Smart Bidding Learning status for more than 14 days hallazgo google ads
- Fix: Broad match keywords running without Smart Bidding hallazgo google ads
- Fix: Broad match running without continuous negative-keyword maintenance hallazgo google ads
- Fix: No dedicated brand defense campaign despite measurable brand search volume hallazgo google ads
- Fix: AI Max for Search eligible but not enabled hallazgo google ads
- How to fix: Portfolio bid strategy applied incorrectly hallazgo google ads
- How to fix: Business name and logo assets missing hallazgo google ads
- How to fix: Keywords with zero impressions for 30+ days hallazgo google ads
- How to fix: Unknown demographics excluded from campaign hallazgo google ads
- How to fix: Google Ads account has zero active campaigns hallazgo google ads
- How to fix: Structured snippet assets missing hallazgo google ads
- How to fix: Sitelink assets missing on Search campaigns hallazgo google ads
- How to fix: Display ad group relies on a single targeting method hallazgo google ads
- How to fix: RSA headlines lack unique themes hallazgo google ads
- How to fix: Excessive pinning in Responsive Search Ads hallazgo google ads
- How to fix: Price assets missing hallazgo google ads
- How to fix: Skewed keyword match-type distribution hallazgo google ads
- How to fix: Too many keywords per ad group hallazgo google ads
- How to fix: Negative keyword blocks an active positive keyword hallazgo google ads
- How to fix: Duplicate keywords across Search campaigns hallazgo google ads
- How to fix: Demand Gen campaign without audience segmentation hallazgo google ads
- How to fix: CTR below vertical benchmark hallazgo google ads
- How to fix: Average CPC is well above the vertical benchmark hallazgo google ads
- How to fix: Conversion rate below vertical benchmark hallazgo google ads
- How to fix: Campaigns not aligned with business goals, budgets, or conversion grouping hallazgo google ads
- How to fix: Campaign mix mismatched to business vertical hallazgo google ads
- How to fix: Callout assets missing hallazgo google ads
- How to fix: Call assets missing on Search campaigns hallazgo google ads
- How to fix: Imbalanced budget allocation across funnel stages hallazgo google ads
- How to fix: Brand and non-brand keywords mixed in one campaign hallazgo google ads
- How to fix: Broken audience flow between funnel stages hallazgo google ads
- How to fix: Ad schedule not configured (24/7 default) hallazgo google ads
- How to fix: RSA Ad Strength below Excellent hallazgo google ads
- How to fix: ROAS or CPA trending the wrong way hallazgo google ads
- How to fix: Quality Score components rated Below Average hallazgo google ads
- How to fix: Performance Max asset groups missing video hallazgo google ads
- How to fix: Performance Max campaign has no asset groups hallazgo google ads
- How to fix: PMax asset groups are missing required assets hallazgo google ads
- Fix: Performance Max Ad Strength below Excellent hallazgo google ads
- How to fix: Landing page experience (Quality Score component) hallazgo google ads
- How to fix: Search Impression Share is too low hallazgo google ads
- How to fix: Bidding strategy not aligned with campaign goal hallazgo google ads
- How to fix: Blanket auto-apply for Google Ads recommendations is enabled hallazgo google ads
- How to fix: Ad groups under-built with too few ads or keywords hallazgo google ads
- How to fix: Google Ads account time zone does not match the primary market hallazgo google ads
- Fix: Google Ads account currency does not match your business operating currency hallazgo google ads
- How to fix: Wasted Search spend on zero-conversion keywords hallazgo google ads
- How to fix: Search terms triggering ads on irrelevant queries hallazgo google ads
- How to fix: Primary vs Secondary conversion actions misconfigured hallazgo google ads
- How to fix: Performance Max conversion goals misconfigured hallazgo google ads
- How to fix: Smart Bidding running under 30 conversions per 30 days hallazgo google ads
- How to fix: Geo targeting set to Presence or interest instead of Presence hallazgo google ads
- How to fix: Conversion goals alignment with business objective hallazgo google ads
- Fix: Consider server-side tagging for tracking resilience hallazgo google ads
- Fix: Legacy Salesforce OCI is dead — migrate to Data Manager before June 15 hallazgo google ads
- Fix: Primary vs Secondary conversion actions misconfigured hallazgo google ads
- Fix: Offline Conversion Import not active on a B2B account hallazgo google ads
- Fix: GCLID arrives at your site but never reaches your CRM hallazgo google ads
- Fix: Enhanced Conversions for Leads not active hallazgo google ads
- Fix: Deprecated attribution models still attached to conversion actions hallazgo google ads
- Fix: Primary conversion actions use mixed attribution models (DDA + Last Click) hallazgo google ads
- Fix: Customer Match lists are stale hallazgo google ads
- Fix: Purchase conversions firing without a value parameter (ecommerce) hallazgo google ads
- Fix: Consent Mode v2 not deployed for EEA traffic hallazgo google ads
- Fix: UTM inconsistency between auto-tagging and manual tags hallazgo google ads
- Fix: Performance Max audience signals weak or missing hallazgo google ads
- Fix: GA4 vs Google Ads conversions mismatch hallazgo google ads
- Fix: Excessive admin access on a Google Ads account hallazgo google ads