// glossary
Whitead Glossary Google Ads Terminology
Audit-grade definitions of 20 core Google Ads concepts. Each term links to a full audit-grade article with examples, measurement guidance, and operational context.
20 terms defined
- Value-Based Bidding (Maximize Conversion Value, tROAS)
- PMax New Customer Acquisition (NCA)
- Journey Aware Bidding (JAB) for Google Ads
- Offline Conversion Import (OCI)
- Modeled conversions
- Demand Gen campaigns
- Smart Bidding Learning Phase
- GCLID, GBRAID, and WBRAID
- Enhanced Conversions for Leads
- Customer Match
- AI Max for Search
- Smart Bidding (tCPA, tROAS, Maximize Conversions)
- Quality Score
- Performance Max
- Negative Keywords
- Enhanced Conversions
- Data-Driven Attribution (DDA)
- Conversion Tracking
- Consent Mode v2
- Asset Groups (Performance Max)